Jumat, 29 Mei 2009

ADVERTISEMENT

Advertisement
a. The definition of advertisement.
Advertisement is an information for persuading and motivating people so that they will attract to the service and the things that are offered or informed.
b. Function of advertisement:
- Promotion
- Communication
- Information
c. In making advertisement, keep the following points :
1. Language of advertisement : 
- Using the correct or suitable words
- Using the interesting and suggestive expressions
- Text of advertisement should be directed to the goals
2. Content of advertisement :
- Objective and honest
- Brief and clear 
- Not allude group or other producer

d. Kinds of advertisement :
- Family advertisement
- Invitation advertisement 
- Sponsored advertisement 
- Requested advertisement
- News advertisement 
- Announcement advertisement
- Goods advertisement
- Merit advertisement
e. Media of advertisement
- By television
- By radio
- Billboard
- Leaflet
- Pamflet etc.

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